What is behind the meme?

Behind The Meme was a YouTube webseries launched by Kyle Bryce that explains the origins of and offers analysis on trending memes. Since its launch in August 2016, the series has grown into a popular meme explainer on the video-sharing platform, garnering over 600,000 subscribers and 50 million channel views within the first six months.

Is behind the meme dead?

On November 23rd, 2022, Behind the Meme posted a video explaining that he is alive, which, in his words, is surprising because "We went through a pandemic and a lot of people died and that freaking sucked so I hope you're not dead." He explained that the negativity from his channel's initial run got to him, and he didn't know how to process it.

Why is behind the meme so hated?

Though popular, Behind the Meme is despised in certain meme communities. Often, he is accused of being a normie and cancer in comments on his videos (ex: shown below). The channel is particularly loathed on meme-focused subreddits such as /r/dankmemes and /r/MemeEconomy.